Edan Michener - Art Director

Ending Dates Early Since 1984


Ending Dates Early Since 1984

Silver Graphis New Talent Award

Insight // A lot of guys think any old cologne will do the trick.

Big Idea // Lacoste men’s cologne smells so good, it ends dates early.


Lacoste launched their fragrance products in 1984. While their products have changed since then, one thing remains consistent: Lacoste men’s cologne smells really freaking good.



Planning a movie date? Consider Lacoste. The copy on these digital banners will interact with the Rotten Tomatoes rating of each movie.


Lacoste men’s cologne is irresistible. This Instagram carousel ad takes you on a playful journey to show how.